Do you know the core of your small business?
I read a blog post today, it was a few years old and I just happened to stumble across it, but it hit me as quite profound. Something that could be applied to all aspects of life and particularly to small business. The blog post was by Merlin Mann, over at Kung fu Grippe. If you haven’t heard of Merlin then I highly recommend you google or youTube him and watch just a bit of what he has to say. He is, for lack of a better term, a ‘productivity guru’.... Read The Rest →
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Lynx brings angels to London (Video)
On the 5th of March an amazing advertising campaign took place in Victoria Station, London. Unilever the company that owns the Lynx brand of personal deodorants set up signs inviting people to “Look Up”. Suspended at one end of the building was a giant screen projecting their image, looking up caused a virtual reality angel to drop right next to where they were standing, and interact with them. An AMAZING marketing campaign, that drew crowds quickly. I am sure with those crowds also came some great word of mouth for... Read The Rest →
Creating a viral advertising campaign: Jennifer Aniston sex tape
No my account hasn’t been hacked by porn posting internet trolls. This is the latest big budget, and when I say big I mean BIG budget, internet advertising campaign from Smart Water. Jennifer Aniston hosts this mockumentary style video giving us an “inside view” of creating the viral campaign to end all viral campaigns. Taking memorable moments from youTube hits from the past 12 months, it both teases the genre and gives it exactly what it wants: Puppies, rainbows, dancing babies and even a guy being kicked in the crotch.... Read The Rest →
Simple seo tips for starting small business websites
This is a short introduction to writing the very first page for your website. What should you write, the process and what does this have to do with search engine optimisation?