On the 5th of March an amazing advertising campaign took place in Victoria Station, London. Unilever the company that owns the Lynx brand of personal deodorants set up signs inviting people to “Look Up”. Suspended at one end of the building was a giant screen projecting their image, looking up caused a virtual reality angel to drop right next to where they were standing, and interact with them. An AMAZING marketing campaign, that drew crowds quickly. I am sure with those crowds also came some great word of mouth for... Read The Rest →
No my account hasn’t been hacked by porn posting internet trolls. This is the latest big budget, and when I say big I mean BIG budget, internet advertising campaign from Smart Water. Jennifer Aniston hosts this mockumentary style video giving us an “inside view” of creating the viral campaign to end all viral campaigns. Taking memorable moments from youTube hits from the past 12 months, it both teases the genre and gives it exactly what it wants: Puppies, rainbows, dancing babies and even a guy being kicked in the crotch.... Read The Rest →
This is a short introduction to writing the very first page for your website. What should you write, the process and what does this have to do with search engine optimisation?
The content on a website is really the most important part, because of this I now use wordpress for all of my actors websites. It allows actors to quickly and easily update everything, from the text, resume, photos, audio and video. Rather than trying to describe how it works, I have put together this short screencast of me using wordpress to update the emptyhead website. I hope you enjoy it, and if you have any questions just drop me an email: firstname.lastname@example.org Share → Tweet
In 1980, Olivia Newton John and Gene Kelly starred in the pop culture phenomenon “Xanadu”. Now, the musical version of the film is coming to Melbourne’s Docklands opening on March 3rd, 2011, and then going on to tour nationally. The musical earned three Tony nominations in the United States, where it played for more than 500 performances beginning in 2007. The musical earned critcal acclaim, with The New York Times reporting that “There’s so much silly bliss to be had,”. If you never saw the original Xanadu film, you will... Read The Rest →
Having never actually seen Tony Robbins work before, I kind of dismissed him as something like a cult leader. This is a really interesting video from TED – ideas worth spreading, about what motivates us to succeed. I really enjoyed it. Hope you do. Share → Tweet
The offers have gone out to the cast, but at this point there is no complete list or information on who has accepted and who hasn’t. Congratulations on everyone who got in. Can’t wait to see it. Share → Tweet
Today I’m going to talk about a great tool for collecting articles from the web. Instapaper – www.instapaper.com The tag line for instapaper is “A simple tool to save web pages for reading later” and that pretty much sums up exactly what it does. A very simple premise, although I am sure there are some very difficult technical things going on behind the scenes, but to actual use it is incredibly simple. There are two reasons you might use instapaper: Firstly if you want to save an article to come... Read The Rest →