I read a blog post today, it was a few years old and I just happened to stumble across it, but it hit me as quite profound. Something that could be applied to all aspects of life and particularly to small business. The blog post was by Merlin Mann, over at Kung fu Grippe. If you haven’t heard of Merlin then I highly recommend you google or youTube him and watch just a bit of what he has to say. He is, for lack of a better term, a ‘productivity guru’.... Read The Rest →
On the 5th of March an amazing advertising campaign took place in Victoria Station, London. Unilever the company that owns the Lynx brand of personal deodorants set up signs inviting people to “Look Up”. Suspended at one end of the building was a giant screen projecting their image, looking up caused a virtual reality angel to drop right next to where they were standing, and interact with them. An AMAZING marketing campaign, that drew crowds quickly. I am sure with those crowds also came some great word of mouth for... Read The Rest →
This is a short introduction to writing the very first page for your website. What should you write, the process and what does this have to do with search engine optimisation?
As Facebook grows in popularity (understatement) and you acquire more friends, it is quite possible that you will miss many of their status updates. Each time you check in you only see 20 or 30 of the most popular or recent posts. If someone checked into Starbucks and enjoyed buying a latte 3 hours ago you may very well miss it. This is where Facebook Sponsored Stories come in. It allows a company to pay to have an area that will repost any content in which your friends have mentioned their brand to make... Read The Rest →
Google latest algorithm change has been rolled out in the last few days and this time it is focusing on, what it calls, internet spam. It is going after news aggregators and sites that scrape content and post it on their own site. Matt Cutts, the head of Google’s web spam team, released a post on his blog earlier this week stating: “we’re evaluating multiple changes that should help drive spam levels even lower, including one change that primarily affects sites that copy others’ content and sites with low levels... Read The Rest →