Will Google’s algorithm change ruin your sites ranking?
Google latest algorithm change has been rolled out in the last few days and this time it is focusing on, what it calls, internet spam.
It is going after news aggregators and sites that scrape content and post it on their own site.
Matt Cutts, the head of Google’s web spam team, released a post on his blog earlier this week stating:
“we’re evaluating multiple changes that should help drive spam levels even lower, including one change that primarily affects sites that copy others’ content and sites with low levels of original content.” http://www.mattcutts.com/blog/algorithm-change-launched/
Although it is stated that this should only affect 2% of searches it has already been felt across the internet. The guys at e-webstyle are claiming that their blog has dropped from a SERP ranking of 6 down to about 27. Although in my opinion they are producing decent content.
So now is the time, more than ever before, to be producing great and unique web content, and making sure that your site is not just copying and pasting articles from across the internet.